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Pringle at London Fashion Week: Neither Crisps nor Macs

September 22, 2009

Pringle: Snack-free zone. BYOB (brolly).

The next paragraph may clear up any lingering question of Anglofilia’s personal fashion savvy. (Pretty clueless.) But worry not: She has better-dressed friends — the kind who sleep with their Tod’s handbags — to guest blog for TWCFs among you (Those Who Care about Fashion). You others can don Wellies with me as I wade into the world of British style. It is Fashion Week in London, after all!

Now, I’m not so thick as to take “Pringle of Scotland” for anything to do with potato chips (or “crisps,” as they say there). But the forecast here is wet, so I clicked the Pringle headline to see what clever macs and other raingear might come from the drear North. You can see, above, how that worked out.

Roger B sheep face_cropTrue to a different heritage, that of Scotland’s “sheepish” resources, Pringle’s fame lies in woolens: “Founded in 1815 by Robert Pringle it became one of the first luxury knitwear brands in the world” and takes credit for developing the classic cardigan-shell  “twinset” in the 1930s. Fans included Grace Kelly, Brigitte Bardot and, fittingly, since she was Scottish, that English Rose, Deborah Kerr (pronounced “Carr,” by the way). No Irish fishermen here.

Times change. Grace Kelly died. But legendary brands do sometimes get second chances. (Ask Lilly Pulitzer or Thomas Pink.) In 2000, perhaps to resurrect Pringle from fashion’s “fusty” bin, the company developed more fashion-forward lines of knits, women’s dresswear and accessories that run to fringed leather bags and mufflers trimmed in fox fur. Not to mention $150 graphic tees by artist David Shrigley that call to mind Keith Haring.

Me? I’m still looking for the perfect raincoat.

Sheep photo by Roger B.
2 Comments leave one →
  1. March 6, 2010 8:40 am

    my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with we leave it to you to decide?

  2. March 6, 2010 10:14 am

    Okay. Decisive Insight on demand: If you have $150 in your pocket, don’t spend it on a tee shirt.

    In what other areas do you seek decisiveness, Atlantica? The ever-obliging AngloFiles has opinions to spare. And her friend MizParse will weigh in on language and grammar, whether you want her to or not.

    Now, if you find a cool raincoat somewhere, will you let us know?

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